Positano and the Amalfi Coast: The Story Behind Our Most Colorful Collection

Woman holding the bright turquoise blue Amalfi Coast silk scarf overlooking Italy's Amalfi Coast, showcasing colorful hand-drawn artwork inspired by the region's seaside villages and Mediterranean charm.Some places are so visually distinct that a single glance tells you exactly where you are. Positano is one of them, pastel buildings stacked up a cliffside, terracotta rooftops catching the light, and the Tyrrhenian Sea stretching out in every shade of blue below. It's one of the most photographed stretches of coastline in the world, and for good reason. It's also the place that inspired our most colorful collection yet.

The Village That Inspired the Collection

Positano doesn't sit beside the Amalfi Coast, it climbs it. Houses are built directly into the cliffside in tiers, connected by narrow staircases and winding paths instead of streets. From the water, the whole village looks like it was poured down the hillside in shades of pink, yellow, and white, with the deep green of the surrounding hills and the impossibly turquoise sea framing everything below. It's a landscape defined by verticality and color in a way that's hard to find anywhere else, which made it an especially rich place to translate into a hand-drawn silk design.

Woman wearing the Amalfi Coast silk scarf as a top with the matching Citrus Splash Amalfi Coast silk skinny tied around a raffia handbag at the beach, featuring hand-drawn illustrations of Positano and Italy's Amalfi Coast.

Why We Called It "Citrus Splash"

The Amalfi Coast is as famous for its lemons as it is for its cliffs. Lemon groves cover the terraced hillsides above Positano and nearby Sorrento, and that citrus culture shows up everywhere in the region, in the food, the local liqueurs, even the ceramics sold in the village shops. When it came time to choose a color story for this collection, that vivid, sun-soaked citrus palette, bright yellows, warm corals, turquoise blues, and fresh greens, felt like the truest way to capture the feeling of actually being there, not just the architecture, but the energy of the place.

The Details Hidden in the Design

Every hand-drawn element in the Amalfi Coast collection is pulled directly from the real landscape: the layered, color-blocked buildings climbing the hillside, people swimming in the water below, and the winding coastal paths that connect it all. Two different Amalfi Coast designs currently exist within the collection, each offering its own perspective on the same coastline, so no two pieces tell the story in quite the same way.

Close-up of the Amalfi Coast silk scarf in citrus splash showcasing hand-drawn Positano architecture, Mediterranean waters, colorful cliffside buildings, and coastal scenery inspired by Italy's Amalfi Coast.

How to Wear the Amalfi Coast Collection

Like every piece in the collection, the Amalfi Coast scarf and silk skinny are designed to be worn more than one way, as a neck scarf, tied around a handbag, worn as a top, or styled as a headscarf for an easy, vacation-ready look.

Woman styling the bright turquoise blue Amalfi Coast silk scarf as a beach bag featuring colorful hand-drawn artwork inspired by Italy's coastal villages and Mediterranean scenery. Citrus Splash Amalfi Coast silk twilly featuring hand-drawn illustrations inspired by Positano and colorful Mediterranean villages tied on a raffia handbag with Italy's Amalfi Coast in the background.Woman showcasing the versatility of the Amalfi Coast silk scarf, styled as a beach cover-up skirt and hair accessory, featuring hand-drawn illustrations of Positano, colorful cliffside buildings, and Mediterranean coastal scenery.

Shop the Collection

Each piece in the Amalfi Coast collection is hand-drawn and produced in Italy from 100% silk twill. Whether it's a reminder of a trip you've taken or a place still on your list, it's a wearable piece of the coast.

Shop the Amalfi Coast Collection → 

Have a different destination in mind? We also create fully custom, hand-drawn designs inspired by any city or place that matters to you.

 

Looking for more style inspiration? Read our guide on how to tie a silk scarf into a top.

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